What should I use for my company name?

Review what you should use for your business name when completing the legal agreements.

Legal agreements have to be between two or more persons. The law recognizes two kinds of persons, individuals and legal entities (e.g., LLCs, partnerships, etc.). Your Company Name needs to fit into one of those two categories — your personal name or the name of a legal entity. 

If you have created a legal entity, your company name is the legal name of that entity. If you have not created a legal entity, your company name will be your name as a person.

NOTE: We highly recommend you set up a registered business entity. 

For example, Plainly Legal™ is a brand name operated by a legal entity named Your Online Genius LLC. In our terms, you’ll notice that we refer to “Your Online Genius LLC” as the party. 

Your Company Name is not your course name, membership name, or other brand name unless that is also the name of your legal entity. If your brand name is different from your Company Name, you can always include a “doing business as” to the end so people will understand. If you want to go this route, you add “dba” and your brand name at the end of the entity. For example, we sometimes use “Your Online Genius LLC dba Plainly Legal™” as our company name in agreements.